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Privacy Policy

How the MAP Reach Alerting System collects, uses, and protects mobile phone numbers.

Overview

The MAP Reach Alerting System by Equitable Analytics collects and stores mobile phone numbers for the purpose of sending transactional and operational SMS alerts related to time-sensitive work responsibilities.

SMS Messages

SMS messages are used to notify authorized employees that action may be needed in a secure system. SMS messages will not contain protected health information, client names, diagnoses, or other sensitive client details. Clients should log in to the appropriate secure portal or system to review any additional information.

Messaging Provider

Equitable Analytics uses Twilio as its SMS messaging provider. Mobile phone numbers are used only to deliver SMS notifications through this messaging program.

Information Sharing

Mobile phone numbers are used internally by Equitable Analytics and are not sold, rented, or shared with third parties for marketing or promotional purposes. Mobile information collected for this SMS program will not be shared with partner organizations, employers, or external parties except as necessary to operate the SMS messaging service through Twilio or as required by law.

Data Retention

Equitable Analytics may retain SMS-related records, including phone numbers, message delivery logs, opt-in records, opt-out records, and related operational metadata, for operational, security, compliance, and auditing purposes.

Opting Out

Clients may opt out of SMS messages at any time by replying STOP to any message. For help, they may reply HELP or contact us at support@mapreach.org.